by kara | Aug 6, 2026 | Business Strategy
If you’re a service provider who feels like marketing has turned into a second full-time job, this one’s for you. Today I want to talk about a concept I teach called self-sufficient marketing: a reframe that changes how you think about getting clients...
by kara | Jul 30, 2026 | SquareSpace
Today I want to walk you through something small that is actually a major detail: how to change the actual title of your Squarespace website. If you’ve ever sent someone a link to your site and cringed a little at what showed up, or noticed something outdated...
by kara | Jul 24, 2026 | Business Strategy, Marketing
If you’re a small business owner, coach, or consultant, you’ve probably felt the pressure to post consistently on Instagram or TikTok in hopes of generating leads. But here’s the truth I share with almost every client I work with: unless you’re...
by kara | Jul 23, 2026 | Branding
One of the easiest ways to make your brand feel polished and pulled-together is consistency. Same fonts, same colors, same overall vibe, whether someone lands on your website or scrolls past your latest Instagram carousel. But Canva’s native font library...
by kara | Jun 11, 2026 | Business Strategy, Email Marketing
If you’re building an online business, chances are you’re doing way too many things at the same time, and it’s holding you back. I see this constantly with clients. They’re building, tweaking, marketing, selling, and delivering all at once, and...
by kara | Apr 23, 2026 | Building a Website
5 Things Your Website Should Be Doing for Your Business (…And Probably Isn’t) A lot of business owners think once they “have a website,” they have an online business. And while yes—having a website is an important step—it’s really just one piece of the puzzle. As a...
by kara | Dec 22, 2025 | Business Strategy
My 2026 Tech Stack Reset: Fewer Tools, Smarter Systems, and a Calmer Business At the end of every year, I do a ritual that is equal parts strategic and mildly painful:I review my tech stack… and my software bills. 😅 Because here’s the truth: most business overwhelm...
by kara | Dec 8, 2025 | Business Strategy
3 Things Coaches and Service Providers Need in 2026 to Stay Relevant (& Human!) I’ve been watching a trend that I’m sure you’re seeing, too: AI is everywhere and it’s only getting louder.Copywriters feel it. Coaches feel it. Service providers feel it....
by kara | Nov 19, 2025 | Business Strategy
You Don’t Need Social Media to Build a Thriving Business (Here’s What to Do Instead) I built my website design + strategy business basically without social media. And a funny thing happened as I started building websites for clients and watching their businesses grow...
by kara | Apr 10, 2025 | Building a Website, Business Strategy, Featured, Web Design
How to Build a Homepage That Actually Converts (Without Wanting to Cry Into Your Coffee) Ever feel like designing your homepage is some kind of creative Hunger Games? One minute you’re thinking, “Should I start with my services?” The next you’re...
