Self-Sufficient Marketing: How to Post Less and Get Results that Compound Over Time
If you're a service provider who feels like marketing has turned into a second full-time job, this one's for you. Today I want to talk about a concept I teach called self-sufficient marketing: a reframe that changes how you think about getting clients online. The core...
How to Change Your Website Title in Squarespace
Today I want to walk you through something small that is actually a major detail: how to change the actual title of your Squarespace website. If you've ever sent someone a link to your site and cringed a little at what showed up, or noticed something outdated sitting...
You Don’t Need Social Media to Grow Your Business: A Marketing Strategy for Coaches, Consultants, and Service Providers
If you're a small business owner, coach, or consultant, you've probably felt the pressure to post consistently on Instagram or TikTok in hopes of generating leads. But here's the truth I share with almost every client I work with: unless you're ready to become a...
How to Upload a Custom Font to Canva (So Your Brand Looks Consistent Everywhere)
One of the easiest ways to make your brand feel polished and pulled-together is consistency. Same fonts, same colors, same overall vibe, whether someone lands on your website or scrolls past your latest Instagram carousel. But Canva's native font library doesn't...
Stop Doing Everything At Once: How to Simplify Your Online Business
If you're building an online business, chances are you're doing way too many things at the same time, and it's holding you back. I see this constantly with clients. They're building, tweaking, marketing, selling, and delivering all at once, and nothing ever feels...
Hey there, I'm Kara...
A website designer and online business strategist for over 10 years, at Guided Online Business, I teach the frameworks, tools, and strategies I’ve used to help service-based businesses build an effective online presence — from clarifying your messaging and offers, to building a strategic website, to implementing simple systems that support your growth.