I’m a website designer, and I will never stop telling you that the WORDS are the most important part of your website.
And if you’re writing your copy with AI, you’re probably missing the most important ingredients for conversion. Tune into this free 45-minute masterclass, co-created with Lauren Van Mullem, ethical copywriter for coaches, to learn how to leverage AI to create powerful copy that drives connection, and sales!
If you're a service provider who feels like marketing has turned into a second full-time job, this one's for you. Today I want to talk about a concept I teach called self-sufficient marketing: a reframe that changes how you think about getting clients online. The core...
If you're a small business owner, coach, or consultant, you've probably felt the pressure to post consistently on Instagram or TikTok in hopes of generating leads. But here's the truth I share with almost every client I work with: unless you're ready to become a...
If you're building an online business, chances are you're doing way too many things at the same time, and it's holding you back. I see this constantly with clients. They're building, tweaking, marketing, selling, and delivering all at once, and nothing ever feels...
My 2026 Tech Stack Reset: Fewer Tools, Smarter Systems, and a Calmer Business At the end of every year, I do a ritual that is equal parts strategic and mildly painful:I review my tech stack… and my software bills. 😅 Because here’s the truth: most business overwhelm...
3 Things Coaches and Service Providers Need in 2026 to Stay Relevant (& Human!) I’ve been watching a trend that I’m sure you’re seeing, too: AI is everywhere and it’s only getting louder.Copywriters feel it. Coaches feel it. Service providers feel it. There's a...
You Don’t Need Social Media to Build a Thriving Business (Here’s What to Do Instead) I built my website design + strategy business basically without social media. And a funny thing happened as I started building websites for clients and watching their businesses grow...