MY FREE
Masterclasses
Crickets to Clients Masterclass
Turn your website into a client-converting machine.
In this free masterclass, you’ll learn 6 strategic steps to take your website from “just sitting there” to a streamlined, conversion-optimized tool that helps you attract and win the right clients.
Whether you’re building a website for the first time or looking to improve one that’s not getting results, this training will walk you through:
✔ Clarifying your messaging so your ideal clients instantly understand your value
✔ Building a confident, non-salesy sales system
✔ Positioning your brand to stand out from the crowd
✔ Using automated emails to follow up and build trust
✔ Designing your site to guide visitors to take action
✔ Driving consistent traffic—without relying entirely on social media
Plus, you’ll get access to worksheets, an action tracker, and a private group for continued support.
You don’t have to do everything—just get the essentials right.
The AI Framework for Writing Website Copy
Write website copy that sounds like you — with AI that actually helps.
If you’ve tried ChatGPT and ended up with bland, generic copy that doesn’t capture what makes your business special or isn’t converting (probably because the copy is missing YOU), join me and ethical copywriter for coaches Lauren Van Mullem in this free training.
In this no-fluff video presentation, you’ll learn:
✔ The foundational research step most people skip (and how it transforms your prompts)
✔ How to pinpoint your unique “secret sauce” so your copy stands out
✔ Why every page needs a clear purpose before you start writing
✔ How to use our pre-work guide and ready-to-go prompt pack to get results faster
This is a practical, step-by-step session created for coaches, solopreneurs, and service providers who want website copy that connects — without sounding like everyone else.
Stop settling for bland AI output. Let’s make your website copy clear, compelling, and true to you.
GRAB MY FREEBIES
PDF Guides
DIY Website in a Weekend Guide
All the steps and guidance you need to get a foothold with a website. There’s a 12-day roadmap too for those of you who don’t want to go at blitz-pace!
Polish Up Your Website Design Guide
Quick tips to put some polish on your website, especially if you have a lot of copy. You know who you are 
Prep List & Website Planner
This is a great little guide to help you understand all the pieces you will need to have covered, whether you plan to DIY or work with a designer, so you won’t miss a thing!
Prospective Client Packet TEMPLATE for Coaches
A nifty template that I suggest sending to clients prior to a discovery call – heads up for better sales!
HIGHLY RECOMMENDED
My favorite go-to tools for online business
Squarespace*
FOR WEBSITE HOSTING & MORE
Squarespace is by far and hands down the easiest website platform for non-techie people. They also make it easy to do e-commerce and host a membership.
SiteGround*
WORDPRESS WEBSITE HOSTING
SiteGround is the most cost-effective WordPress hosting service. Its easy to use, fast, and more secure than some of the other options out there. (Do not use Bluehost or GoDaddy).
Divi*
WORDPRESS THEME & BUILDER
Divi is a website theme and page builder that makes it easy to create and manage a WordPress website. There are a TON of tutorials on this theme making it easy for those new to websites to use.
Flodesk
EMAIL MARKETING
Flodesk is an easy to use email marketing system that allows you to create beautiful emails. It’s pretty simple to use and also offers a great checkout feature for those selling products or services.
ConvertKit*
EMAIL MARKETING
ConvertKit is a little bit more robust than Flodesk in terms of what you can automate. It’s been around a bit longer. It’s another great option with a free plan available.
FunnelGorgeous*
ALL-IN-ONE
This is what I use in my own business now. It’s a wonderfully cost-effective option that replaces scheduling, funnels, online course and membership hosting as well as email marketing. They also have great support!
Canva
GRAPHIC DESIGN
From social media graphics to your logo, you can do so much with Canva!
Loom
SCREEN RECORDING
Loom helps you provide easy video feedback. It can be great for 1:1 service providers to use. It’s also great for course recording.
Squadcast
PODCAST RECORDING
Squadcast allows you to see each other while recording, but unlike Zoom, it keep each guest’s audiofile separate.
Gamma*
PRESENTATION CREATION SOFTWARE
Never spend hours on a power point (or Google Slides or even Canva) presentation again. Create amazing slides from an outline in MINUTES.
Teachable
ONLINE COURSES
I know Kajabi gets all the air time, but Teachable has the same learning management interface and is much easier to set up.
Circle
ONLINE COURSES & MEMBERSHIPS
A great option for those with courses and a community component and a little more to spend!
*Note: THESE ARE ALL TOOLS THAT I HAVE USED PERSONALLY OR ON BEHALF OF CLIENTS. this page contains affiliate products – I would recommend them with or without the small commission, and your purchasing through an affiliate link helps me continue to provide free resources. Thanks!
ON THE BLOG
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