MY EBOOKS & GUIDES
Want My Free Advice?
DIY Website in a Weekend
Ready to jump in on your own but not sure exactly where to start? This guide walks you through everything you need to know from basic brand strategy to copy guidance to selecting your platform and actually building out your pages!
The Website Prep List
This a comprehensive list of everything I need from you in order to build a website. It’s also the standard list of materials you’ll need before working with any other designer. You can also consider it a companion checklist to my DIY Website In a Weekend guide if you’re going the DIY route
Website Design Basics
Layout tips for websites with lots of copy! This PDF guide shows you some of the most common design mistakes and how to fix them to highlight all of your copy and make your website look like it was done by a pro.
Prospective Client Packet TEMPLATE for Coaches
This was a trick I learned back when I was a health coach – if you share a prospective client packet before your exploration call, you can help build excitement and deliver all the details so that you can spend the call talking about your prospective (and now more likely actual) client.
{Coming Soon} The Complete Guide to Your Online Business Tech
{Coming Soon} The I Have an Idea and No F*cking Clue What to Do Next Guide
Crickets to Clients Masterclass
Take your website from “just sitting there, not doing much” to conversion-optimized and start getting more eyes 👀 on it with these 6 steps.
*Thinking of starting a website? These tips will help you too!
**Comes with a complete course dashboard and additional resources. ALL FREE.
Messaging
From how your services are packaged to how you present yourself, your messaging may be the missing piece if your website is not driving sales!
Website Design
This is the design portion that focuses on how your website is actually set up. There are many common mistakes that lead to people dropping away before they even read your copy!
Marketing
On-point messaging + optimized design will not equal sales unless you are driving traffic to your website and following up with your leads.
My favorite go-to tools for online business
Squarespace*
FOR WEBSITE HOSTING & MORE
Squarespace is by far and hands down the easiest website platform for non-techie people. They also make it easy to do e-commerce and host a membership.
SiteGround*
WORDPRESS WEBSITE HOSTING
SiteGround is the most cost-effective WordPress hosting service. Its easy to use, fast, and more secure than some of the other options out there. (Do not use Bluehost or GoDaddy).
Divi*
WORDPRESS THEME & BUILDER
Divi is a website theme and page builder that makes it easy to create and manage a WordPress website. There are a TON of tutorials on this theme making it easy for those new to websites to use.
Flodesk
EMAIL MARKETING
Flodesk is an easy to use email marketing system that allows you to create beautiful emails. It’s pretty simple to use and also offers a great checkout feature for those selling products or services.
ConvertKit*
EMAIL MARKETING
ConvertKit is a little bit more robust than Flodesk in terms of what you can automate. It’s been around a bit longer. It’s another great option with a free plan available.
FunnelGorgeous*
ALL-IN-ONE
This is what I use in my own business now. It’s a wonderfully cost-effective option that replaces scheduling, funnels, online course and membership hosting as well as email marketing. They also have great support!
Canva
GRAPHIC DESIGN
From social media graphics to your logo, you can do so much with Canva!
Loom
SCREEN RECORDING
Loom helps you provide easy video feedback. It can be great for 1:1 service providers to use. It’s also great for course recording.
Squadcast
PODCAST RECORDING
Squadcast allows you to see each other while recording, but unlike Zoom, it keep each guest’s audiofile separate.
Studiocart
WORDPRESS ECOMMERCE
Studiocart works beautifully with WordPress, Divi theme, and most email service providers to provide seamless checkout services.
Teachable
ONLINE COURSES
I know Kajabi gets all the air time, but Teachable has the same learning management interface and is much easier to set up.
Circle
ONLINE COURSES & MEMBERSHIPS
A great option for those with courses and a community component and a little more to spend!
*Note: THESE ARE ALL TOOLS THAT I HAVE USED PERSONALLY OR ON BEHALF OF CLIENTS. this page contains affiliate products – I would recommend them with or without the small commission, and your purchasing through an affiliate link helps me continue to provide free resources. Thanks!