If you’re exploring ways to streamline your email marketing and online business systems, check out Kit (formerly ConvertKit). This email marketing platform is great for coaches, course creators and small business owners. Kit can help you grow your business through email marketing and it also allows you to create landing page and product checkouts without a website. Video overview here 👇
Overview of Key Features
1. Dashboard and Revenue Tracking
Kit provides a user-friendly dashboard where you can monitor your business revenue at a glance. This feature is particularly helpful for tracking your growth and understanding your financial performance over time.
2. Subscribers, Landing Pages, and Forms
- Subscriber Management: Keep track of all your subscribers in one place. You can use tags to segment your audience based on their actions, allowing for targeted communication.
- Landing Pages and Forms: Kit allows you to create landing pages and forms without needing a website. This is ideal for collecting email sign-ups and offering freebies to grow your list.
3. Email Marketing
- Email Sending: Kit offers the ability to send emails with images and track performance metrics. While Kit’s design options may not be as flexible as some competitors like Flodesk, they’re effective and straightforward.
- Automations: Automate your email sequences, such as welcome emails or nurture sequences. For example, you can set up an automation where someone who signs up for an event receives a tag and a confirmation email. Note: Automation features are only available in the paid version.
4. Monetization Options
- Products and Checkout Pages: Kit enables you to sell products directly through the platform. Whether it’s a membership or digital download, you can create simple, elegant checkout pages that integrate seamlessly with email marketing. For example, you can set up an onboarding sequence for new members automatically.
- Tip Jars: This feature lets your audience support your free content by making voluntary payments.
Plans and Pricing for Kit Email Marketing
Kit offers a range of pricing plans to suit different business needs:
- Free Plan: Perfect for new service providers, the free plan allows you to send email newsletters and includes one basic visual automation. You can even deliver a freebie to your audience on this plan.
- $25/Month Plan: This plan includes advanced automations and additional features for growing businesses.
- Creator Pro: Designed for larger-scale operations, this plan adjusts based on your subscriber count. While costs increase with a larger list, most businesses generating that level of engagement will find the investment worthwhile.
Pro Tip: Keep your subscriber list lean by periodically cleaning it. This ensures you’re not paying for inactive subscribers.
How to Get Started
1. Create an Account
Head over to kit.com and start your free trial. Setting up your account is straightforward:
- Enter your email address.
- Set a business name.
- Choose a custom domain for your landing pages.
- Select your business focus, such as growing your list or selling products.
2. Explore Basic Features
Once inside, familiarize yourself with the interface:
- Create a landing page or form to capture email addresses.
- Set up your first email sequence, such as a welcome email.
- Use the tagging system to organize your subscribers.
3. Upgrade as Needed
As your business grows, consider upgrading to a paid plan to unlock advanced features like multi-step automations and comprehensive analytics.
Why Choose Kit?
Kit stands out for its balance of affordability and functionality. The FREE plan allows you to automate sending a lead magnet, which is pretty great.
Ready for more?
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Want to learn more about marketing for solopreneurs? Checkout the Crickets to Clients Masterclass (FREE).
As always, I’m available to help troubleshoot or implement the tech pieces of your business
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